Table of Contents

• 3 Content Ideas From Other Industries ⤵️

• 1️⃣ Give Them Something to Vote On

• 2️⃣ How it Started vs How it Ended

• 3️⃣ These people like [your brand name]

• 🔑 Key Takeaways

• ✅ Three Things You Can Do Right Now

• 💭 Final Thoughts

3 Content Ideas From Other Industries ⤵️

1️⃣ Give Them Something to Vote On

People love to participate in trends. “This or that”, “left or right”… If it’s a simple poll, they won’t hesitate to choose.

The easiest way to do this is by making a story with a top and bottom photo, and letting people choose. Something like this:

How to recreate this:

• Make sure you have 2 good photos that you can use in the story

• They should relate to each other, for example, breakfast versus dinner, two different types of lunch plates, two different cocktails, tables, hotel rooms or views, etc.

• Create a story and tap on layout. Change it to two photos.

  

• Add your two images

• And add the poll. You don’t have to type in a question at the top, but of course, feel free to do so! Especially if you think it’ll help to make it clearer what people are voting on.

Level it up further:

You could also recreate the post below.

The easiest way to do this is to create the image in Canva. Instead of colors, you could add pictures of different moments at your accommodation, or different dishes at your restaurant (or even different types of lattes!)

The difference between this one and the poll, is that you’ll then add the “add your template”. You can see how to do this here. It’s easy!

2️⃣ How it Started vs How it Ended

I’m into running, so I see a lot of running content on my feed. This post recently went viral:

marsha_du_

906K followers

View more on Instagram

You could easily recreate this for your hospitality brand. Examples of ideas:

Food Coma

How it started: people/person extremely excited with multiple plates of food in front of them.

How it ended: person in a slight food coma on their chair/bench/sofa/bed

Cocktail Menu

How it started: Person looking at cocktail menu. Inaudible (just add some music). Text on screen: “Okay, but just one!”.

How it ended: Person happily having another cocktail, with clearly a few empty glasses in front of them.

There’s much more that you can do here. From check in to happy in bed. From “we’re going to wake up early!’ to “This bed is too comfy”. Et cetera.

3️⃣ These people like [your brand name]

Alright, this one’s low effort, but a gem that I saved many moons ago, and one you can steal right now. Better be quick, before it goes viral!

You may think a post like this doesn’t work anymore, but they do. I see it plenty of times.

This one truly does not need more explanation. So go for it!

🔑 Key Takeaways

• Don’t be afraid to adapt trends from other industries—you don’t need to reinvent the wheel.

• Inject personality! Fun, relatable content often outperforms polished perfection.

• Save posts that make you stop scrolling and reverse engineer why they worked.

✅ Three Things You Can Do Right Now

1️⃣ Create a quick “This or That” Instagram Story using your most popular dishes, rooms, or views.

2️⃣ Recreate a “How it started vs How it ended” post—don’t overthink it, just grab two photos or video clips. Truly don’t have anything that would work? Then prepare a little shoot for tomorrow or this week!

3️⃣ Use the “The people like [your brand name]” format and simply adjust it to your brand. Easy, fun, and potentially viral.

💭 Final Thoughts

Last week, I experimented with a more tip-focused format—and since the response was solid, I’m keeping it going!

No deep brand breakdown today, just straight-to-the-point content ideas you can swipe and use right away. Think of these like creative espresso shots for your feed.. hehe.

As always, I hope it sparked something. Whether it’s a Story post, a Reel, or that cheeky “these people like us” meme—take one of these ideas and make it your own.

See you next week,

Caroline 👋