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- šļø How to Use AI to Write Social Media Posts For Your Hotel or Restaurant
šļø How to Use AI to Write Social Media Posts For Your Hotel or Restaurant
Hereās how to write your captions faster while staying on-brand!
AI is everywhere these days, and as a hospitality marketer, youāve likely dabbled with tools like ChatGPT to generate captions or write newsletters. But if youāve ever found the results to be bland, robotic, or just not quite right, youāre not alone.
The good news? AI isnāt just a tool for writingāitās a powerful brainstorming and refining assistant. When used the right way, it can help you craft engaging, on-brand content faster than ever.
So letās talk about how to make AI work for youānot against your brandās unique voice. š
Table of Contents
š« The Wrong Way to Use AI (And Why Itās Frustrating)
If youāve ever asked AI to:
ā āWrite Instagram captions for our restaurantās cocktail menu.ā
ā āDraft a newsletter about our new seasonal dishes or suite upgrades.ā
ā¦then you know the pain. You get something that sounds okayābut itās just not you. Maybe itās too formal. Too generic. Too corporate.
You try tweaking prompts⦠ābe more funā⦠āsound like a cozy bistro, not a law firmā⦠and still, itās not quite right.
Why? Because youāre asking AI to replace your creativity, not support it. Itās not meant to be your full-on copywriter. Itās here to help you think and refine.
ā The Right Way to Use AI for Hospitality Content Creation
Hereās the shift:
ā Donāt ask AI to write from scratch.
ā Ask it to refine and enhance what you already have.
The easiest way to do this? Use your voice.
šļø How to Start: Use Voice Dictation
1ļøā£ Start with a Clear Topic
Got a new seasonal menu? A fun event? A local food festival? Thatās your hook.
If youāre blanking, AI can help you brainstorm ideasābut you probably already have something in mind.
2ļøā£ Speak, Donāt Type
Open ChatGPT on your phone. Hit the mic. Talk like youāre chatting with a guest.
Let it transcribe your thoughtsātone, vocabulary, and all.
3ļøā£ Let AI Polish It
Instead of saying āwrite something new,ā tell AI to clean up what you just said.
Ask it to keep your voice, and youāll get a version thatās still youājust sharper.
4ļøā£ Tweak the Details
Want more punch? More personality? A stronger CTA?
Ask for exactly that. Youāre editing, not rewriting.
š” Pro Tip: End your voice note with: āKeep this in my tone of voice and use the same vocabulary.ā
It helps ChatGPT stay in your lane.
⨠Example: Writing a Caption with AI
Scenario: You just opened a new rooftop lounge with sunset views.
š¤ Voice Note to AI
āWeāve got a brand-new rooftop lounge at The Summit. We think itās the best place to see the sunset. You can get some ice-cold cocktails here, you can see the city skyline just in that beautiful light at the end of the day. And yeah, you can come here for date night, to catch up with some friends, or you can also, of course, treat yourself on a solo date. We also have some signature cocktails here, one of them being the Skyfall Spritz, which is definitely a fan favorite at the moment.ā
š§ AI Turns It Into This:
šø Golden hour just got an upgrade! Meet The Summit Rooftop, where sunset views and handcrafted cocktails create the ultimate vibe. Whether youāre here for date night, a catch-up with friends, or a solo moment with the skyline, our signature Skyfall Spritz is waiting for you. Whoās joining you for a drink?
šØļø Other captions AI could suggest:
ā Sunset, skyline, spritz. What more do you need?
ā Cocktails taste better 10 floors up. Join us on the rooftop!
ā Your new favorite golden hour hangout is officially open!
Want more engagement? Make sure to add a CTA:
ā Visit us today!
ā
Tag your sunset squad!
This edition of the Hospitality Marketing School is sponsored by 1440 Media
š Key Takeaways
Use AI as a collaborator, not a copywriter
Voice dictation = real tone, faster flow
AI helps you refine, not replace
It can suggest captions, subject lines, angles + CTAs
ā Three Things You Can Do Right Now
1ļøā£ Try voice dictation in ChatGPT for your next Instagram or Facebook captionājust talk like youāre telling a guest whatās happening.
2ļøā£ Ask AI to refine your own words instead of writing something from scratch. Keep your tone, just make it sharper.
3ļøā£ Experiment with CTA tweaksāask AI to make your call-to-action more fun, more playful, or more likely to get comments.
Thatās it for this week!
Should you use AI for hospitality marketing? Absolutely.
But the key is to use it wisely.
The magic happens when you lead with your own voiceāand let AI do the cleanup. It saves time, keeps your brand authentic, and helps you share better content, faster.
So next time you're stuck, just talk it out. Hit record. Then refine and post.
See you next week,
Caroline š