šŸ›Žļø How to Use AI to Write Social Media Posts For Your Hotel or Restaurant

Here’s how to write your captions faster while staying on-brand!

AI is everywhere these days, and as a hospitality marketer, you’ve likely dabbled with tools like ChatGPT to generate captions or write newsletters. But if you’ve ever found the results to be bland, robotic, or just not quite right, you’re not alone.

The good news? AI isn’t just a tool for writing—it’s a powerful brainstorming and refining assistant. When used the right way, it can help you craft engaging, on-brand content faster than ever.

So let’s talk about how to make AI work for you—not against your brand’s unique voice. šŸ™Œ

How to Use AI to Write Social Media Captions ā¤µļø

🚫 The Wrong Way to Use AI (And Why It’s Frustrating)

If you’ve ever asked AI to:
→ ā€œWrite Instagram captions for our restaurant’s cocktail menu.ā€
→ ā€œDraft a newsletter about our new seasonal dishes or suite upgrades.ā€

…then you know the pain. You get something that sounds okay—but it’s just not you. Maybe it’s too formal. Too generic. Too corporate.

You try tweaking prompts… ā€œbe more funā€ā€¦ ā€œsound like a cozy bistro, not a law firmā€ā€¦ and still, it’s not quite right.

Why? Because you’re asking AI to replace your creativity, not support it. It’s not meant to be your full-on copywriter. It’s here to help you think and refine.

āœ… The Right Way to Use AI for Hospitality Content Creation

Here’s the shift:
→ Don’t ask AI to write from scratch.
→ Ask it to refine and enhance what you already have.

The easiest way to do this? Use your voice.

šŸŽ™ļø How to Start: Use Voice Dictation

1ļøāƒ£ Start with a Clear Topic
Got a new seasonal menu? A fun event? A local food festival? That’s your hook.
If you’re blanking, AI can help you brainstorm ideas—but you probably already have something in mind.

2ļøāƒ£ Speak, Don’t Type
Open ChatGPT on your phone. Hit the mic. Talk like you’re chatting with a guest.
Let it transcribe your thoughts—tone, vocabulary, and all.

3ļøāƒ£ Let AI Polish It
Instead of saying ā€œwrite something new,ā€ tell AI to clean up what you just said.
Ask it to keep your voice, and you’ll get a version that’s still you—just sharper.

4ļøāƒ£ Tweak the Details
Want more punch? More personality? A stronger CTA?
Ask for exactly that. You’re editing, not rewriting.

šŸ’” Pro Tip: End your voice note with: ā€œKeep this in my tone of voice and use the same vocabulary.ā€

It helps ChatGPT stay in your lane.

✨ Example: Writing a Caption with AI

Scenario: You just opened a new rooftop lounge with sunset views.

šŸŽ¤ Voice Note to AI

ā€œWe’ve got a brand-new rooftop lounge at The Summit. We think it’s the best place to see the sunset. You can get some ice-cold cocktails here, you can see the city skyline just in that beautiful light at the end of the day. And yeah, you can come here for date night, to catch up with some friends, or you can also, of course, treat yourself on a solo date. We also have some signature cocktails here, one of them being the Skyfall Spritz, which is definitely a fan favorite at the moment.ā€

🧠 AI Turns It Into This:
šŸø Golden hour just got an upgrade! Meet The Summit Rooftop, where sunset views and handcrafted cocktails create the ultimate vibe. Whether you’re here for date night, a catch-up with friends, or a solo moment with the skyline, our signature Skyfall Spritz is waiting for you. Who’s joining you for a drink?

šŸ—Øļø Other captions AI could suggest:
– Sunset, skyline, spritz. What more do you need?
– Cocktails taste better 10 floors up. Join us on the rooftop!
– Your new favorite golden hour hangout is officially open!

Want more engagement? Make sure to add a CTA:
āŒ Visit us today!
āœ… Tag your sunset squad!

This edition of the Hospitality Marketing School is sponsored by 1440 Media

šŸ”‘ Key Takeaways

  • Use AI as a collaborator, not a copywriter

  • Voice dictation = real tone, faster flow

  • AI helps you refine, not replace

  • It can suggest captions, subject lines, angles + CTAs

āœ… Three Things You Can Do Right Now

1ļøāƒ£ Try voice dictation in ChatGPT for your next Instagram or Facebook caption—just talk like you’re telling a guest what’s happening.


2ļøāƒ£ Ask AI to refine your own words instead of writing something from scratch. Keep your tone, just make it sharper.


3ļøāƒ£ Experiment with CTA tweaks—ask AI to make your call-to-action more fun, more playful, or more likely to get comments.

That’s it for this week!

Should you use AI for hospitality marketing? Absolutely.
But the key is to use it wisely.

The magic happens when you lead with your own voice—and let AI do the cleanup. It saves time, keeps your brand authentic, and helps you share better content, faster.

So next time you're stuck, just talk it out. Hit record. Then refine and post.

See you next week,

Caroline šŸ‘‹