How Inclan Brutal Bar Turns Dining into a Memorable Experience

Table of Contents

• Sips & Strategies

• Instagram Examples

• Key Takeaways

• Three Things You Can Do Right Now

Sips & Strategies - Inclan Brutal Bar

Since this is the first edition of Tremento’s Market Blend I thought I’d start with one of my all time favourite restaurants: Inclan Brutal Bar in Madrid.

Inclan Brutal Bar made me a fan from the very first visit. Going there is a full on experience – from the food and drinks to the edgy, lively atmosphere they’ve got it down to a science to make it a memorable one. And despite the presentation being a bit unusual the prices were the same as other Madrid restaurants at the time so it felt like a steal. Of course, it all starts with the basics: good food, drinks, and service. These are the foundation for everything that follows.

But what’s the experience I’m talking about? Let me tell you.

The menu at Inclan isn’t just delicious, it’s creative and fun. The dishes are named with a wink and brought to life with flair. Cocktails arrive in quirky glassware or ceramics and many of the dishes are “finished at the table”. Imagine a burrata injected with pesto at your table or a fish flambéed in front of you. This level of interaction turns a simple meal into a memory.

On my first visit the waiter handed me a business card with his name and asked us to leave a review and mention his name if we liked it. This personal touch felt genuine and reviews flooded in. This is rare in Europe and it worked wonders for Inclan’s visibility. I don’t think they still do this (they’ve made their name), but it was a good move back then.

Inclan’s branding is consistent across all social media too. Their Instagram is masculine, stylish and edgy with a red theme that makes every post feel cohesive and on brand. Even their interior has changed over the years to match this edgy and dynamic style.

I took inspiration from my visit there and brought the burrata-pesto experience back to a restaurant I was working with at the time. It was new in that town and the guests loved it – proof that small, memorable experiences make a big impact.

Crazy Brutal

InClan Brutal Bar is incredibly inspiring when it comes to organic content. Check out some of these examples ⬇️ (and give them a follow!)

Key Takeaways

From Inclan Brutal Bar:

• Creative Naming: Unique, fun names for menu items make them stand out and help build a memorable experience.

• Consistent Style: From the decor to social media, everything reflects Inclan’s edgy, chic identity. Brand consistency is a must for building recognition.

• Guest-Centric Touches: From interactive dishes to thoughtful leave-behind cards, Inclan engages guests at every stage of the experience.

Three Things You Can Do Right Now to Create an Inclan-Level Experience:

1. Add a Table-Side Twist: Bring a simple dish to life with a small presentation moment, like finishing a dessert or garnishing a cocktail at the table. It adds personality and turns ordinary dishes into experiences.

2. Make Reviews Personal: Try a personal touch like a thank-you card with the server’s name, encouraging guests to share feedback. This approach adds warmth and can boost your reviews (and help your staff feel like their impact matters even more).

3. Audit Your Brand Consistency: Take a hard look at your social media, decor, and overall presentation. Are they aligned with your brand identity? Consistency makes your brand memorable and builds trust with your guests.