Table of Contents

• Branding Strategy: Prestige and Personality

• Marketing Strategy: How The Savoy Takes On Social Media

• 1️⃣ Behind The Scenes

• 2️⃣ Shareable, Relatable Text on Visuals 📝

• 3️⃣ Celebrating Holidays (With a Twist)

• 4️⃣ The Savoy Originals Series (And Now… a Podcast!)

• 🔑 Key Takeaways from The Savoy’s Marketing Strategy

• ✅ Three Things You Can Do Right Now

• Explore More Insights & Case Studies 🎥

• Final Thoughts

Branding Strategy:

Prestige and Personality

Before we dive into their marketing strategies, let’s talk about their branding. Exclusivity is the keyword here.

🌟 A Hotel With A History

Opened in 1889, The Savoy wasn’t just any hotel—it was Britain’s first real luxury hotel. Its founder, Richard D’Oyly Carte, was a theatrical impresario who had spent years touring the U.S. with his Opera Company in the late 1800s. During his travels, he stayed in modern American hotels and was struck by how quickly they adopted new technologies. He saw an opportunity: bring that same innovation to London! So The Savoy opened with unheard-of features for the time—like hot running water, electric lights, and even lifts.

Since then, it’s been the backdrop for countless iconic moments and the chosen stay for legends like Marilyn Monroe, Charlie Chaplin, and Frank Sinatra.

But The Savoy isn’t clinging to the past. Their brand today is all about prestige and personality. And nowhere is that more evident than in their digital storytelling.

They’ve created a tone that feels classic, yet approachable. You feel the weight of their history—but you also get to laugh with the team behind the scenes. That balance? Chef’s kiss. 👨‍🍳

Marketing Strategy:

How The Savoy Takes On Social Media

The Savoy nails the mix of Spark, Foster, and Move content—that magical 60/30/10 ratio that keeps your audience hooked, builds relationships, and gently nudges them to take action.

1️⃣ Behind The Scenes

From flipping crepes on Pancake Day to sneak peeks through a hotel room peephole, The Savoy gives us rare, charming glimpses of daily life at the hotel.

We meet Tony, their legendary head doorman with 40 years of service, and Nicholas, the executive pastry chef. We watch butlers at work. We see bartenders crafting cocktails with passion and flair.

These are the stories that make a brand feel human—and loved.

2️⃣ High Production Quality (But FUN!)

Even their most playful content comes with cinematic quality. Think Great Gatsby vibes for a day-in-the-life video, or perfectly lit thumbnails that immediately grab attention. It’s a reminder that fun doesn’t mean low effort. The Savoy proves that high production can support a relaxed tone.

3️⃣ Celebrating Holidays (With a Twist)

Even their most playful content comes with cinematic quality. Think Great Gatsby vibes and perfect, high contrast thumbnails that immediately grab your eye. It’s a reminder that fun doesn’t mean low effort. The Savoy proves that high production can support a relaxed tone.

Take Savoy’s take on International Women's Day, surprising their female staff with inspirational quotes (and some chocolate):

Or… what about International Pancake Day? Yeah, you may think a brand like Savoy skips on this, but nothing’s less true:

4️⃣ The Savoy Originals Series (And Now… a Podcast!)

One of their most creative content strands, Savoy Originals, takes legendary moments from the hotel’s past and reimagines them with contemporary creatives. Think: Grece Ghanem as Marilyn Monroe, and Onyi Moss as Marlene Dietrich.

And now, they’re taking things further.

Launching April 11, The Savoy is dropping a brand-new podcast under the Savoy Originals banner. In each episode, they’ll chat with esteemed guests about how they’ve carved their own paths—stories of success, style, and standing out. This is not just a hotel flexing its fame—it’s a hotel becoming a cultural voice. 🎙️

You can find out more about this podcast here.

🔑 Key Takeaways from The Savoy’s Marketing Strategy

✔️ Luxury can be fun: Even the fanciest hotel can flip pancakes.

✔️ Consistency is key: Every post—from thumbnails to tone—feels “on brand.”

✔️ People matter most: Guests connect with the people behind the product.

✔️ Smart content mix: Their 60/30/10 Spark-Foster-Move ratio is working wonders.

✔️ Go beyond the feed: Their podcast shows they're ready to lead in long-form storytelling too.

✅ Three Things You Can Do Right Now

✅ Feature a Team Member
Grab your phone and create a short, polished reel introducing someone on your team. Make it fun, warm, and real.

✅ Plan One Cinematic Reel
Choose a theme—maybe a breakfast montage or your chef’s day—and give it a cinematic twist. Think music, lighting, thoughtful editing.

✅ Invite a Mini-Influencer Guest
Look for someone whose personality aligns with your brand—a surfer for your laid-back beach hotel, or a local fashion creative for your urban boutique stay. Invite them for a midweek stay during a low-occupancy period in exchange for content. Think of it as your version of the Savoy Originals.

Give them an unforgettable experience, document it, and share it. Over time, you’ll build a portfolio of amazing guest stories and mini-ambassadors who actually care about your brand.

Explore More Insights & Case Studies 🎥

👉 Before you take inspiration from The Savoy, make sure you’ve nailed the basics first. To help you do that, I recommend watching my two latest YouTube videos—they cover brand strategy and content creation step by step:

Also check out these articles:

• Crafting Your 2025 Hospitality Marketing Roadmap

• How to use AI to create social media content & newsletters faster

• A Beginner’s Guide to Starting a Hotel Newsletter

Or check out these case studies:

• How Claridge’s Hotel Wins At Luxury Hotel Marketing Strategy ✨🏨

• How The Local St. Augustine Nailed Hotel Instagram Marketing 🏨📲

• How Tenuta di Murlo Masters the Art of Dreamy Hospitality Marketing 🇮🇹

Final Thoughts: A Must-Follow for Any Hotel Marketer 🌟

The Savoy shows us that being luxurious doesn’t mean being stiff. By mixing cinematic visuals, behind-the-scenes charm, meaningful moments, and a healthy dose of playfulness, they’ve created a digital presence that’s as irresistible as their signature cocktails.

If you're managing a hotel or resort, consider this your reminder:
Tell your story. Celebrate your team. Raise your content game.

This is how you stay top of mind—and heart.

Cheers,

Caroline 👋