🎥 Before we dive in—here’s my latest YouTube video! In my last poll, most of you asked for a video about how to work with influencers. So here we go!

Table of Contents

• 🎨 Branding Strategy: A Hollywood Legend in Pink and Green

• 📣 Marketing Strategy: Why Their Instagram Pops Off Your Screen

• 1️⃣ High-Quality, Engaging Content

• 2️⃣ Strategic Collabs and Events

• 3️⃣ Showcasing the People Behind the Magic

• 4️⃣ Expanding Thoughtfully

• 5️⃣ Direct Booking Focus

• 🔑 Key Takeaways from The Newt in Somerset

• ✅ Three Things You Can Do Right Now

• 💭 Final Thoughts

Branding Strategy: A Story in Shades of Green

One quick scroll through their Instagram, and you'll spot it: shades of green everywhere. From dark forest greens to soft olive tones, their feed feels fresh, natural, and calming.

They also sprinkle in touches of yellow, orange, and brown — all earthy, cozy colors that tie everything together.

Their website leans a bit more into blue, but the constant flood of greenery in the photos keeps the brand feeling connected to nature.

Marketing Strategy: How They Market Themselves (and Why It Works)

Here’s how The Newt stands out from the crowd:

1️⃣ High-Quality, Engaging Content

The Newt’s social media is packed with beautiful, warm, and creative content.
They mix:

• Drone shots flying over the estate

• Casual but beautiful clips stitched together into short videos

• Natural sounds and light animation

• Cozy, real moments: farm animals, smiling guests, fresh produce

One of their smartest content formats?
The Newt Minute — a weekly recap video showing real life on the estate. It’s simple, it’s personal, and it keeps their community engaged. They simply stitch footage together and keep the original sound. It feels authentic and shows people what’s going on/what to expect.

They also promote special weekends (like Garden Day and Easter) with gorgeous event videos, using real footage from previous years.

2️⃣ Strategic Collabs and Events

The Newt knows how to show up in style — even beyond their own estate.
In May 2023, they partnered with Vanity Fair at the RHS Chelsea Flower Show, one of the most prestigious garden events in the world.
This move put The Newt right in front of a stylish, luxury-loving audience — exactly the kind of guests they want to attract. ✨

They’ve also teamed up with big names like Hannah Neeleman of @ballerinafarm (over 10 million followers!), creating beautiful collaborative posts that skyrocketed their reach.

3️⃣ Showcasing the People Behind the Magic

The Newt doesn’t just show off its gardens — it shows off the people who make the magic happen. From gardeners to chefs to office teams, their Instagram often highlights the real humans behind the scenes.

Their International Women’s Day posts were a beautiful tribute to the women working across the estate.

It adds a personal, heartfelt touch that many luxury brands forget.

4️⃣ Expanding Thoughtfully

The Newt in Somerset can not just be found on Instagram. They are also on other platforms:

• The Newt Podcast:
  Hosted by Arthur Cole, the podcast isn’t about hotel life — it’s about big ideas like nature, mental health, soil health, rewilding, journalism, and conservation.
  Set against the estate’s landscapes, guests include leading thinkers, authors, and environmentalists who explore how nature and society are deeply connected. 🎙

• YouTube and TikTok: They're not just posting the same thing everywhere. TikTok feels looser and more playful. YouTube is a bit more polished (although they haven’t posted there in the last half year—I see opportunity!).

Each platform fits the vibe, but everything still feels unmistakably "The Newt."

5️⃣ Direct Booking Focus

The Newt doesn’t rely on big travel platforms. Through their marketing, they drive guests to book directly on their own easy-to-navigate website. I’m sure that, besides their online efforts, they get a lot of word-of-mouth marketing. Being an estate and having members makes them instantly a local hub and recommended place to stay.

🔑 Key Takeaways from The Newt in Somerset

• Consistent colors and visual style create instant brand recognition.

• Weekly content like The Newt Minute keeps guests engaged and coming back.

• Real people make brands feel human — and unforgettable.

• Smart partnerships (like with Vanity Fair) open new doors to the right audiences.

• Thoughtful expansion — like the podcast and farm shop — builds depth without losing focus.

• Owning the booking process strengthens brand loyalty and profitability.

✅ Three Things You Can Do Right Now

1️⃣ Create a Signature Look:
Choose a color palette and stick to it across your social channels.

2️⃣ Tell Human Stories:
Introduce the people behind your brand — gardeners, chefs, curators, or caretakers.

3️⃣ Think About Expansion:
Is there a podcast, blog, or product line you could launch that fits your brand’s heart?

💭 Final Thoughts on The Newt in Somerset

The Newt in Somerset is a masterclass in modern countryside marketing.
They blend beautiful design, strong community ties, playful creativity, and high-end branding into something unforgettable.

And the best part?
Their strategies aren’t just for big estates. Whether you're running a boutique hotel, a family-owned farmstay, or a cozy café, there’s so much inspiration here to borrow.

See you next week with another case study.
Caroline ☕️