Table of Contents

• 6 Tips for Better Captions ⤵️

• 1️⃣ Write like you're speaking to someone specific

• 2️⃣ Use a solid structure every time

• 3️⃣ Steal Like a Caption Artist

• 4️⃣ Don’t understimate the caption

• 5️⃣ Analyze your work

• 6️⃣ Use AI (for feedback, not for writing)

• 🔑 Key Takeaways

• ✅ Three Things You Can Do Right Now

• 🚨 Do you need help?

6 Tips for Better Captions ⤵️

1️⃣ Write like you're speaking to someone specific

Not everyone’s brand voice is casual, and that’s OK. You don’t need to sound like you’re texting your BFF if your brand is more luxury and polished. But whoever your tone leans toward, write to one person.

Not the crowd. Not “guests” in general. Just one ideal guest—and let your voice come through. Even the most upscale brands can afford to be a little more real online.

2️⃣ Use a solid structure every time

If you struggle with captions, give yourself a formula:
Hook ➡️ Body ➡️ CTA

• The hook is what makes someone stop and click “read more.”

• The body gives value: tell a story, share an update, highlight a feature.

• And always end with a call to action—even if it’s as simple as “Tag someone you’d bring here!” or “Save this for your next trip.”

This structure gives your captions flow—and your audience direction.

3️⃣ Steal like a caption artist

Inspiration is everywhere—if you’re paying attention. Any time you read a caption all the way to the end, ask yourself why. What made it click? What made you care?

Then—save it! Create a folder in Instagram and name it something like “caption inspo” or “posts that worked.” This doesn’t have to be just hospitality-related either. You can pull from fashion, fitness, parenting blogs, foodies, and even meme accounts.

Over time, you’ll build a little swipe file of writing patterns, tones, and hooks that resonate with you. And if they resonate with you, chances are they’ll resonate with your guests too.

4️⃣ Don’t underestimate the caption

Look, visuals are crucial—but they can’t always carry the whole weight of your post. Captions are your chance to add emotion, energy, or explanation to what’s already on screen.

You don’t have to write a novel (please don’t 😅), but try not to always default to one-liners. When you do go short, make it intentional. It should either be highly relatable, super shareable, or spark a conversation.

If the image does all the storytelling, the caption should still give the audience something to do—whether that’s tagging a friend, clicking the link in bio, or saving the post for later.

Lazy captions? They're a missed opportunity. And you’re better than that.

5️⃣ Analyze your work

I know. You don’t want to hear this. Analyzing is… not the most fun part.

But every brand is a bit different—so while general tips help, your own data is the gold mine. Go back over your last few months of posts and look for patterns.

Which captions got the most comments, saves, shares, or reach? Did they include questions, personal stories, calls to action? Were they longer or short and snappy?

Try to pull 2–3 lessons from your top performers. Then test those elements again. Caption writing isn’t just a creative task—it’s a skill you build by tweaking and testing. If something worked once, it might work again (with a new twist).

6️⃣ Use AI (for feedback, not for writing)

You don’t need AI to write like you. You already know your brand best. But you can use AI to make your captions sharper.

Here’s how: write your caption, then ask ChatGPT (or Claude, or any tool you like) to review it like a professional Instagram copywriter. Ask for constructive, specific feedback—not just praise. Then take it one step further: have the AI step into the shoes of your ideal guest and tell you how they’d feel reading it.

It’s like having a writing coach and a guest persona in one.

📲 AI Prompt to Copy and Paste:

🔑 Key Takeaways

• A strong caption keeps guests in your zone of influence—and that’s where the magic happens.

• Stick to a clear structure: Hook → Body → CTA.

• Inspiration is everywhere—build your swipe file and learn from it.

• Don’t skip the caption—it’s not just decoration. It’s persuasion.

• AI is a great coach—but you are the writer.

✅ Three Things You Can Do Right Now

1️⃣ Save three captions from your Instagram scroll today that made you stop and read.

2️⃣ Rewrite one of your old posts using the hook/body/CTA format. Doesn’t that look so much better?

3️⃣ Try the AI prompt above when writing your next caption. If you feel like you’re not getting the right feedback yet, tweak the prompt or keep digging until you do.

🚨 Do you need help?

Hit the button below and send me one of your recent captions on Instagram—I’ll give you direct feedback or ideas on how to improve it. Let’s work on this together.

See you next week,

Caroline 👋