Table of Contents

• 3 Social Media Post Ideas For This Week ⤵️

• 1️⃣ Love Language

• 2️⃣ The Perfect Advice

• 3️⃣ What’s in My bag Kitchen, Hotel Room, or Suitcase?

• 🔑 Key Takeaways

• ✅ Three Things You Can Do Right Now

• Final Thoughts

3 Social Media Post Ideas For This Week ⤵️

1️⃣ Love Language

Alright, so first up is this post below.

I can already hear you asking: “But how do I get a couple to feature?”
Let me break it to you: you don’t need an actual couple. Just get two of your staff members to mimic the video above.

You can do it with one dish, two, or more—whatever you have available.

“But I don’t serve food!” Okay, no stress. Maybe sharing food isn’t the right love language to highlight in your case. But what about featuring two staff members in your most beautiful room, raising a glass of champagne or craft beer? Or the two of them, acting like a couple, sipping morning coffee while gazing at a beautiful view?

Just try a different kind of love language. 😉

2️⃣ The Perfect Advice

You cater to a variety of guests—no doubt about that. But depending on what you are (boutique hotel, traveler’s hostel, pub, coffee shop), people will visit you for all sorts of reasons.

Would you be able to write down all those reasons?

Here’s an example:

Could you use the inspiration above to create a video similar to Topjaw’s (below)?

“No, I don’t want to be on camera!” / “I don’t have any staff who’d want to present something like this!”

Fine. Turn it into a carousel post and use text instead.
Start with a prompt like: “Romantic date in Porto for 2” on the first image, then share the details on the second (budget, place, vibe), and the outcome on the third.

You could even recommend specific dishes or rooms for different budgets. And maybe—just maybe—you go beyond highlighting your own spot. What if you give them a full itinerary?

3️⃣ What’s in My bag Kitchen, Hotel Room, or Suitcase?

This is a trend we’ve seen plenty of times in the fashion, sports, and photography scenes, but not so much in hospitality. At least, not from hotels, restaurants, or BnBs.

But why not?

If you own a restaurant, café, or coffee shop, you could adapt this idea into something like “What’s in my kitchen/bar?”
Take a photo—maybe from afar, or as a flat lay with the ingredients beautifully arranged—and then turn it into a carousel post where you explain each item.

If you run a hotel, Airbnb, or any kind of accommodation, flip the script: act like you are the guest, and try “What’s in our guests’ suitcase?”
Alternatively, you could feature a flat lay of what’s in the valet’s bag, the housekeeper’s bag, or even a staff member’s “day kit”—but for maximum relatability, I’d start with the guest’s perspective.

Here’s a carousel for inspiration—and I’ve linked a few extras underneath.

Extra inspiration:

• What I take as the mom of a toddler

• One done by a hotel (caption in German, but the idea’s clear)

• A version by a skincare line —showing this trend is not just for creators

• Or go here to see many other posts with this hashtag

🔑 Key Takeaways

• You don’t always need to look to other hospitality brands—or even travel creators—for inspiration.

• Sometimes, the best ideas come from outside the industry. There are plenty of trends in other sectors that can be adapted to hospitality.

• So don’t hesitate to experiment. Try things out. See what sticks.

✅ Three Things You Can Do Right Now

1️⃣ Pick your favorite idea from this email and write out what you need to execute it properly

2️⃣ Recruit the right people or get the needed items to actually create the content.

3️⃣ Shoot/record, and publish, don’t think too much about it. Stuck on the caption? Use my formula!

That’s it for this week!

3 ideas that you should be able to implement without too much hassle.
I get it—the first two might seem like “a lot to produce,” but trust me, they can be recreated surprisingly quickly if you just break them down.

The key is not to overthink it. Look at the idea, jot down in bullet points what you need to recreate it with your own brand’s twist, and then get to recording or shooting.

You’ll be proud of the results!

See you next week,

Caroline 👋