Table of Contents

• 7 Tiny Habits To Improve Your Social Media Game ⤵️

• 1️⃣ Bookmark other content

• 2️⃣ Analyze your content

• 3️⃣ ENGAGE with others!

• 4️⃣ Write more than one caption

• 5️⃣ Check for UGC, daily

• 6️⃣ The Forward Test

• 7️⃣ The Save Test

• 🔑 Key Takeaways

• ✅ Three Things You Can Do Right Now

• 🚨 Free Feedback!

7 Tiny Habits To Improve Your Social Media Game ⤵️

1️⃣ Bookmark other content

A lot of social media success can be found through rinse and repeat. Watch what’s working, and adapt it to your own brand.

This doesn’t mean just looking at hospitality. A lot of inspiration can be found in other industries. Take running, for example, and see what goes viral there. What’s in those viral posts that you could adapt to your account? Maybe it’s a certain transition. Maybe it’s a trending sound. Maybe it’s a story arc. Maybe it’s the design.

So, the next time you open your favorite social media app, bookmark all posts that you find inspiring or see doing well. Revisit this bookmark folder frequently, and use it whenever you’re trying to come up with new posts.

2️⃣ Analyze your content

Try to analyze your own content frequently.

How do people find you? Is your content most watched by your followers or by strangers? What age category are they in? Why do you think some content performed well and other content didn’t?

By frequently looking at your own content and checking out the data (go to the “analytics” tab ono your brand’s preferred platform), you’ll quickly develop a better understanding of what your audience wants to see and watch.

3️⃣ ENGAGE with others!

Too many hospitality brands see social media simply as an advertising board. They don’t act human. They don’t engage with others. Huge mistake!

You should be on social media, on your brand’s account, engaging with past, present, and potential future guests. Do this frequently and you’ll see them becoming more invested in your brand too.

Even better? Engage with locals—people near your hotel. This will help you become top of mind, and that’s what you want. You want locals to say your hotel’s name when they’re asked for any recommendations.

4️⃣ Write more than one caption

Your first caption will never be your best one. Caption writing is an art, and I recommend you try to write multiple captions for every post. You can use AI to come up with variations or to tutor you—give you feedback. Don’t use AI to write your captions though. This will make it impossible for you to develop your own, recognizable brand voice.

And remember the formula I gave you last week. The better the hook, the better the results. If you don’t remember, you can check it out by following the link below.

5️⃣ Check for UGC, daily

Your guests and locals may mention your brand in their posts or create content at your property. We call this User Generated Content: UGC. Keep an eye out for these posts every day and make sure to engage when you see one.

I see a lot of hotels, restaurants, cafes and accommodations completely miss out on user-generated content opportunities. Such a waste and pity!

Not only is content created by others sometimes really good (and seen as much more “trustworthy” by your potential guests than your own content could ever be)—it’s also a chance for you to build a stronger relationship with a content creator. Use those opportunities.

6️⃣ The Forward Test

This one’s very simple. Before posting your next piece of content, do the "forward test": is this content useful or fun enough that someone might send it to someone else?

If the answer is no, then move on to the next tiny habit and test:

7️⃣ The Save Test

If the content isn’t very shareable, is it at least save-able?
Ask yourself: “Would our ideal guest save this post for later?”

If the answer is yes, it’s a post worth throwing online. But if the answer is no to both the forward and the save test, then it might be a piece you may as well skip.

Social media is about conversations. About dialogue. If someone doesn’t resonate with your post enough to want to either save it or forward it, it might not be well-suited for social media.

However, with a few small tweaks it might be. Always consider what changes you can make to make your post more share-able or save-able.

🔑 Key Takeaways

• Social media gets easier when you build habits, not just when you chase trends.

• Bookmarking inspiring content creates your own idea library.

• Engagement = visibility. Be human, not just promotional.

• Always write more than one caption. You’ll be surprised by which ones work best.

• If your guests are posting about you, don’t ignore it—lean in!

• Shareable and save-worthy posts are the ones that grow your brand organically.

✅ Three Things You Can Do Right Now

1️⃣ Create an “Inspiration” folder on Instagram and save 5 posts today that you could adapt to your brand.

2️⃣ Go back and look at your last 5 posts—did any get saves or shares? What patterns do you notice?

3️⃣ Write three caption variations for your next post. Choose the one that feels the most you—and that would stop your scroll.

🚨 Free Feedback! 🚨

Alright, there you go. 7 tiny habits you can implement to improve your hotel’s social media. Which one are you most excited about?

Hit the button below and send me one of your recent captions on Instagram—I’ll give you direct feedback or ideas on how to improve it. Let’s work on this together.

See you next week,

Caroline 👋