Table of Contents

• POV: You’re the Guest.

• 1️⃣ Don’t Create Like the Host…

• 2️⃣ Your Guests, Your Content Creators

• 🔑 Key Takeaways

• ✅ Three Things You Can Do Right Now

• Final Thoughts

POV: You’re the Guest.

1️⃣ Don’t Create Like the Host…

👉 Create like the guest.

Too often, hospitality brands fall into the trap of presenting their space as they see it: through polished, wide-angle shots and generic captions like “welcome to your home away from home.”

But that’s not how guests share their experiences. Have you ever seen one of your guests do this? Nah.

Instead, they share exactly what they want their friends/family to see. The insane meal they had, the beautiful room they got and the view from the window. Or, even better, they share pictures of themselves.

Imagine you come to your hotel, restaurant, AirBnB as a guest. Write down a list of moments you’d likely want to capture and share.

Feel stuck? Watch what travel creators do and copy their formats, like this one:

Or, ask one of your friends to do it. Ask them to capture their experience.

Or, even better…

2️⃣ Your Guests, Your Content Creators

Sounds obvious, right? Yet, so many hotels, restaurants and guest houses do not encourage content creation at all. Even worse, they make content creators feel a little awkward or self-concious about taking their camera out.

Whereas the hospitality brands that do the opposite (encouraging guests to create), are thriving.

You could:

→ Ask guests to create content and send it to you at a specific email address. Like something you see? Offer them a barter deal: they license you the content in exchange for another stay, free meal, or free drink. This way, you don’t have to go to influencers, and you can first do a quality check, see if you like someone’s work.

To help promote this, put little business cards out that explain the campaign, and ask your guests to either participate or “send this to your creator friend”.

The big benefit here is that you’ll get much more than that one shot they took that they shared online themselves. You might end up with a folder full of pictures and videos.

→ Don’t like the above? Then keep a close eye on what people are already creating and sharing. Ask if you can repost their work by simply crediting them in the caption.

🔑 Key Takeaways

• Ditch “the host POV”. Professional, wide-angle photos and generic captions won’t make someone want to book a room or reserve a table.

• Your guests are already showing you what works. Scroll through your tagged photos or mentions. That’s the kind of content people actually want to see.

• It’s not about perfect photos or videos.

✅ Three Things You Can Do Right Now

1️⃣ Review your tagged photos and mentions
Scroll through your social media tagged posts and stories where guests have shared your space, food, or experience. Save 3–5 posts that you saw do well. This is your inspiration bank. Try to do this weekly!

Did your guests not share much? Then look at competitors. That’s fine.

2️⃣ Plan one guest-POV shoot this week
Pick one of the posts from step 1 to recreate. Remember, you’re doing this from a guest’s perspective. Don’t overthink it too much!

3️⃣ Write captions that match the mood, not the features
Once you’ve recreated the content, it’s time to upload it. Now, you need a caption. Instead of describing the room or dish, write a caption that people want to engage with. Use my tips from this post, and also go back to the saved guest posts from step 1 to guide your tone.

That’s it for this week!

You don’t need a new photographer or better camera.

You just need to shift your perspective.
Look at your space, your rooms, your food, your town, through the lens of someone seeing it for the first time. Someone who’s in it as a visitor, a guest. Someone who’s going to post about it.

See you next week,

Caroline 👋